How do you feel about Walmart's pricing strategy? Do you think that it is clever?
I feel like Walmart's pricing strategy is very successful. They are able to make the costumer see that their prices are different from their competitors. Although their prices are not much lower they are able to catch to costumers eye to see that they are different. I know that I have bought items from Walmart that have only been many a dollar or 2 cheaper than the competitor next door. I also know that I have drove around from Walmart to Target and other stores to saves maybe only 2 dollars. This marketing can be very persuasive to people like me who are willing to save any dollar that you can.
Do you buy products that are slightly more expensive at a store rather than cheaper at another for more convenience?
Sunday, March 24, 2013
Dr. Pepper Snapple
Dr. Pepper Snapple company is one of the leading companies in the soft drink business. They are able to stay a top company because of their wide variety of products. I feel like their wide variety of products makes them a successful company. Although Dr Pepper is one of their biggest products, what makes them successful is that they are able to access many different people because they carry so many different types of beverages. I feel that companies that carry many different products in their line have to best advantage. If they are able to carry many different products in their line then they are more able to create new products. By having many different products it makes it possible to generate a new product and have people be willing to try it because they carry so many different products. This is why i feel Dr Pepper Snapple company is successful. They have many successful beverages so if they create a new beverage their costumers will trust what they create because it comes from a company with a successful product line.
Would you buy a new product from a company that you know have satisfied you in the past?
Would you buy a new product from a company that you know have satisfied you in the past?
Sunday, March 10, 2013
In Response to Jake Atherton
If Spring break was labeled under a different name, that didn't bring up the idea of warm weather, would it have a different effect on college students?
I feel like this would have a huge effect on college students. The idea of spring break in college kids minds is going someone warm with all of their friends and drinking and having fun. If it marketed different like more conservative vacation spot like museums and educational things it would appeal to people other than college students. Although there are programs like alternative spring break, which are very popular, when anyone thinks of spring break you think of young kids in Mexico. This is very appealing to college kids because what they want to do is have fun and go to the beach. I am sure that around this time of year vacation sites will advertise more social scenes and club scenes of a vacation spot than the educational aspects of a certain area.
Do you think the traditional idea of spring break will ever change?
I feel like this would have a huge effect on college students. The idea of spring break in college kids minds is going someone warm with all of their friends and drinking and having fun. If it marketed different like more conservative vacation spot like museums and educational things it would appeal to people other than college students. Although there are programs like alternative spring break, which are very popular, when anyone thinks of spring break you think of young kids in Mexico. This is very appealing to college kids because what they want to do is have fun and go to the beach. I am sure that around this time of year vacation sites will advertise more social scenes and club scenes of a vacation spot than the educational aspects of a certain area.
Do you think the traditional idea of spring break will ever change?
Social Media Marketing
http://www.brafton.com/news/social-media-marketing-and-fries-how-mcdonalds-monitors-social-chatter-for-brand-success
This article talks about how companies like McDonald's take part in social media marketing. This article explains that it is more complicated than it seems. There are regulations and laws which says which tweets or comments the company can and cannot endorse. They explain that McDonald's is a companies that plans as they go with their social media marketing. They seem what is trending and popular and go from there. This has been very successful for McDonald's The article also says that companies that do not take part in this type of marketing will fall behind soon. They believe that this type of marketing is the new things that is making companies even more successful. They believe that social media marketing is the new way to gain new consumers and more brand loyalty.
Do you think that social media marketing gives companies a bigger edge in the competition?
This article talks about how companies like McDonald's take part in social media marketing. This article explains that it is more complicated than it seems. There are regulations and laws which says which tweets or comments the company can and cannot endorse. They explain that McDonald's is a companies that plans as they go with their social media marketing. They seem what is trending and popular and go from there. This has been very successful for McDonald's The article also says that companies that do not take part in this type of marketing will fall behind soon. They believe that this type of marketing is the new things that is making companies even more successful. They believe that social media marketing is the new way to gain new consumers and more brand loyalty.
Do you think that social media marketing gives companies a bigger edge in the competition?
Sunday, March 3, 2013
In Response to Tammy Chou
Which category of new product do you think is the most popular, why? Do you think by looking at the new product of Diet Pepsi with its new packaging it would target you to buy the product?
I think adding to a new product line is the most popular. I think this because if a product line is successful it will be much easier to add a product with the same trusted name. This trusted name makes it possible for the new product to succeed. I feel with products like soda a new packaging would not target me to buy the product. With sodas people know what they like or don't like and usually will not try something new just because of packaging alone. If someone drinks Coke I don't think that they are going to try Pepsi just because of a new can. New packaging could be using for other products, I just feel that when it comes to soda a new packaging will not help sales.
What products do you think could benefit from new packaging?
I think adding to a new product line is the most popular. I think this because if a product line is successful it will be much easier to add a product with the same trusted name. This trusted name makes it possible for the new product to succeed. I feel with products like soda a new packaging would not target me to buy the product. With sodas people know what they like or don't like and usually will not try something new just because of packaging alone. If someone drinks Coke I don't think that they are going to try Pepsi just because of a new can. New packaging could be using for other products, I just feel that when it comes to soda a new packaging will not help sales.
What products do you think could benefit from new packaging?
Cause Related Marketing
I have noticed lately that it seems like many products have some form of cause related marketing. One example that comes to my mind is the Save Lids to Save Lives, that Yoplait yogurt does. The program says that each lid that is returned they will donate 10 cents for the Susan G. Komen for the Cure. This is obviously a good cause and most people would want to help cure cancer, but obviously it is a marketing plan in the long run. I have not looked for into the program than just what the website says but for many cases there are loopholes where the organization does not receive all the money that is implied. Because this program has been going on for a while I believe that it is a good program that is in place, but others are not always like that, like product RED we talked about in class. This was short lived because it seemed they made the money they wanted to make and then were done with it.
Do you feel like these marketing plans affect how you buy products, and do you look into whether or not all the money goes to the cause?
Do you feel like these marketing plans affect how you buy products, and do you look into whether or not all the money goes to the cause?
Thursday, February 21, 2013
In response to Will Ferguson
Do you think personalized ads are good or bad? Why?
When it comes to the internet I do not mind the idea of personalized ads. Some people get very angry about the fact the Facebook is taking your history in order to find ads the fit you, in my case I would rather look at ads the relate to me than random ads on the internet. There is no way to avoid advertising on the internet so why would not you want it to be about something that interests you? I do understand people's arguments that it is an invasion of privacy what Facebook is doing, but they do this in order to find ads that may interest you. I would much rather have an internet with no advertising so I can do whatever I want on the internet and not look at ads all day, but I know that this is never going to happen. This is why I do not mind that Facebook tries to make ads that relate to you. In the long run I would be much more interested in ads like music or clothes that interest me, than say cars or housing that does not. It is not the most ideal situation when it comes to the internet, but for me it is the most reasonable one.
Do you pay attention to online advertising or just ignore it? Why?
When it comes to the internet I do not mind the idea of personalized ads. Some people get very angry about the fact the Facebook is taking your history in order to find ads the fit you, in my case I would rather look at ads the relate to me than random ads on the internet. There is no way to avoid advertising on the internet so why would not you want it to be about something that interests you? I do understand people's arguments that it is an invasion of privacy what Facebook is doing, but they do this in order to find ads that may interest you. I would much rather have an internet with no advertising so I can do whatever I want on the internet and not look at ads all day, but I know that this is never going to happen. This is why I do not mind that Facebook tries to make ads that relate to you. In the long run I would be much more interested in ads like music or clothes that interest me, than say cars or housing that does not. It is not the most ideal situation when it comes to the internet, but for me it is the most reasonable one.
Do you pay attention to online advertising or just ignore it? Why?
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