If Spring break was labeled under a different name, that didn't bring up the idea of warm weather, would it have a different effect on college students?
I feel like this would have a huge effect on college students. The idea of spring break in college kids minds is going someone warm with all of their friends and drinking and having fun. If it marketed different like more conservative vacation spot like museums and educational things it would appeal to people other than college students. Although there are programs like alternative spring break, which are very popular, when anyone thinks of spring break you think of young kids in Mexico. This is very appealing to college kids because what they want to do is have fun and go to the beach. I am sure that around this time of year vacation sites will advertise more social scenes and club scenes of a vacation spot than the educational aspects of a certain area.
Do you think the traditional idea of spring break will ever change?
Sunday, March 10, 2013
Social Media Marketing
http://www.brafton.com/news/social-media-marketing-and-fries-how-mcdonalds-monitors-social-chatter-for-brand-success
This article talks about how companies like McDonald's take part in social media marketing. This article explains that it is more complicated than it seems. There are regulations and laws which says which tweets or comments the company can and cannot endorse. They explain that McDonald's is a companies that plans as they go with their social media marketing. They seem what is trending and popular and go from there. This has been very successful for McDonald's The article also says that companies that do not take part in this type of marketing will fall behind soon. They believe that this type of marketing is the new things that is making companies even more successful. They believe that social media marketing is the new way to gain new consumers and more brand loyalty.
Do you think that social media marketing gives companies a bigger edge in the competition?
This article talks about how companies like McDonald's take part in social media marketing. This article explains that it is more complicated than it seems. There are regulations and laws which says which tweets or comments the company can and cannot endorse. They explain that McDonald's is a companies that plans as they go with their social media marketing. They seem what is trending and popular and go from there. This has been very successful for McDonald's The article also says that companies that do not take part in this type of marketing will fall behind soon. They believe that this type of marketing is the new things that is making companies even more successful. They believe that social media marketing is the new way to gain new consumers and more brand loyalty.
Do you think that social media marketing gives companies a bigger edge in the competition?
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