Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?
Depending on the product you are buying I feel satisfaction and value can be mutually exclusive. Normally you would think that a high value product satisfies its costumers. An example would be an iPhone. Most people would see an iPhone that is a product with high value and high satisfaction. Although some people may not always be satisfied for the most part iPhones have high satisfactory rates. This can lead people to believe that the reason why people are so satisfied with iPhones is because of their good quality and value. I feel like the reason people pay a lot of money for high value products is because they want to be satisfied and that comes with value. I feel that there are times when satisfaction can occur simultaneously with low value. The times that I think can happen is with products that are not high end products in the first place. An example would be products like toilet paper or paper towels. You can choose to buy the expensive brands or you can buy the stores brands. After using both some people are not able to tell the difference so they care satisfied with something that is of lower value. But with products that are going to cost you a lot of money you would want something that has good value because most people do not want to waste their money on low end products.
