In Response to Tammy Chou

Which category of new product do you think is the most popular, why? Do you think by looking at the new product of Diet Pepsi with its new packaging it would target you to buy the product?

I think adding to a new product line is the most popular.  I think this because if a product line is successful it will be much easier to add a product with the same trusted name.  This trusted name makes it possible for the new product to succeed.  I feel with products like soda a new packaging would not target me to buy the product.  With sodas people know what they like or don't like and usually will not try something new just because of packaging alone.  If someone drinks Coke I don't think that they are going to try Pepsi just because of a new can.  New packaging could be using for other products, I just feel that when it comes to soda a new packaging will not help sales.  

What products do you think could benefit from new packaging? 

Cause Related Marketing

I have noticed lately that it seems like many products have some form of cause related marketing.  One example that comes to my mind is the Save Lids to Save Lives, that Yoplait yogurt does.  The program says that each lid that is returned they will donate 10 cents for the Susan G. Komen for the Cure.  This is obviously a good cause and most people would want to help cure cancer, but obviously it is a marketing plan in the long run.  I have not looked for into the program than just what the website says but for many cases there are loopholes where the organization does not receive all the money that is implied.  Because this program has been going on for a while I believe that it is a good program that is in place, but others are not always like that, like product RED we talked about in class.  This was short lived because it seemed they made the money they wanted to make and then were done with it. 

Do you feel like these marketing plans affect how you buy products, and do you look into whether or not all the money goes to the cause?