I have noticed lately that it seems like many products have some form of cause related marketing. One example that comes to my mind is the Save Lids to Save Lives, that Yoplait yogurt does. The program says that each lid that is returned they will donate 10 cents for the Susan G. Komen for the Cure. This is obviously a good cause and most people would want to help cure cancer, but obviously it is a marketing plan in the long run. I have not looked for into the program than just what the website says but for many cases there are loopholes where the organization does not receive all the money that is implied. Because this program has been going on for a while I believe that it is a good program that is in place, but others are not always like that, like product RED we talked about in class. This was short lived because it seemed they made the money they wanted to make and then were done with it.
Do you feel like these marketing plans affect how you buy products, and do you look into whether or not all the money goes to the cause?
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