Would you invest your life savings in an idea you were fairly confident in? Or would you have to be completely confident?
I feel that the if you are confident in your marketing plan and strategy that is just as important as being confident in the idea. I'm sure people have see products or infomercials that seem ridiculous and you ask yourself, who would ever buy that? But the reason why these products are successful is because they were able to create a marketing plan that makes people feel that they need or want that product. Also in the same sense you could have a great idea for a product or service but if you have no idea how to market it then there is no way that it is going to be successful. Overall. I think that it comes down to the marketing plan rather than the idea itself.
What other factors make a product or service successful?
Sunday, April 21, 2013
Marketing Trends
http://www.forbes.com/sites/thesba/2013/01/23/5-surprising-marketing-trends-for-2013/
This article talks about 5 surprising trends in marketing that have taken place in 2013. The one that I found most interesting was that they believe that marketing campaigns will not be as popular now, at least for the time being. It is known that marketing campaigns as been very popular and very successful for many companies, but Forbes believes that this is not the way things are heading. They believe that because of the new "mobile" world and the aspect of social media that campaign marketing will become obsolete. You would need to plan a campaign months in advance and they're argument is that everyone is doing things in real time today because of all the social media sites. It is believed that companies will focus on this "real time" marketing by using these mobile sites, instead of a planed out campaign. This new real time marketing will make it possible for people to see their advertisements immediately online.
Do you feel that this idea is true? Will marketing campaigns become obsolete or stay popular?
This article talks about 5 surprising trends in marketing that have taken place in 2013. The one that I found most interesting was that they believe that marketing campaigns will not be as popular now, at least for the time being. It is known that marketing campaigns as been very popular and very successful for many companies, but Forbes believes that this is not the way things are heading. They believe that because of the new "mobile" world and the aspect of social media that campaign marketing will become obsolete. You would need to plan a campaign months in advance and they're argument is that everyone is doing things in real time today because of all the social media sites. It is believed that companies will focus on this "real time" marketing by using these mobile sites, instead of a planed out campaign. This new real time marketing will make it possible for people to see their advertisements immediately online.
Do you feel that this idea is true? Will marketing campaigns become obsolete or stay popular?
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