Sunday, May 5, 2013

In Response to Brooke Callaway

Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell?

I think that Kmart has a great way of advertising their service by intriguing the costumer.  When most people watch commercials on TV or online they mostly will not even pay attention.  This is an ad where it grabs your attention quickly and makes you pay attention to what they are trying to tell you about.  The commercial is trying to use a play on words to catch the listener, and for myself it worked.  I think that ideas like this are great ways to grab the listeners attention and make them pay attention to your commercial.  On the other hand I can see how some people may be offended by the commercial or think that it is inappropriate, but ultimately if it grabs the attention of its viewers that is that matters to the company.

Do you feel that this type of commercial may have a negative affect on the company at all?

How to Market with Tumblr

http://business.transworld.net/128720/news/marketing-with-tumblr/

Social media is a huge form of communication today, and marketing your product or service through social media is a great way to get your company out there.  This article talks specifically about Tumblr, a blog site which is said in the article to be the 32nd most popular website in the world.  The article gives the most likely new market some tips on how to successfully market your product or service on Tumblr. Probably the most useful tip I found was "create content that people will share".  Tumblr and all other social media sites are all about sharing things with one another, and that is what makes them popular.  If you create something that other people will want to share then you are getting your idea spread throughout the site.  People want to read and see things that interest them and can easily look your post aside if it does not meet these ideas.  It seems simple to post things that people want to see but some companies are not able to do that, which probably why someone wrote this article in the first place.

How often do you share a companies post on social media? Do you think this is a good form of marketing?