Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell?
I think that Kmart has a great way of advertising their service by intriguing the costumer. When most people watch commercials on TV or online they mostly will not even pay attention. This is an ad where it grabs your attention quickly and makes you pay attention to what they are trying to tell you about. The commercial is trying to use a play on words to catch the listener, and for myself it worked. I think that ideas like this are great ways to grab the listeners attention and make them pay attention to your commercial. On the other hand I can see how some people may be offended by the commercial or think that it is inappropriate, but ultimately if it grabs the attention of its viewers that is that matters to the company.
Do you feel that this type of commercial may have a negative affect on the company at all?
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