Would you invest your life savings in an idea you were fairly confident in? Or would you have to be completely confident?
I feel that the if you are confident in your marketing plan and strategy that is just as important as being confident in the idea. I'm sure people have see products or infomercials that seem ridiculous and you ask yourself, who would ever buy that? But the reason why these products are successful is because they were able to create a marketing plan that makes people feel that they need or want that product. Also in the same sense you could have a great idea for a product or service but if you have no idea how to market it then there is no way that it is going to be successful. Overall. I think that it comes down to the marketing plan rather than the idea itself.
What other factors make a product or service successful?
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