http://www.brafton.com/news/social-media-marketing-and-fries-how-mcdonalds-monitors-social-chatter-for-brand-success
This article talks about how companies like McDonald's take part in social media marketing. This article explains that it is more complicated than it seems. There are regulations and laws which says which tweets or comments the company can and cannot endorse. They explain that McDonald's is a companies that plans as they go with their social media marketing. They seem what is trending and popular and go from there. This has been very successful for McDonald's The article also says that companies that do not take part in this type of marketing will fall behind soon. They believe that this type of marketing is the new things that is making companies even more successful. They believe that social media marketing is the new way to gain new consumers and more brand loyalty.
Do you think that social media marketing gives companies a bigger edge in the competition?
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