Sunday, March 24, 2013

Dr. Pepper Snapple

Dr. Pepper Snapple company is one of the leading companies in the soft drink business.  They are able to stay a top company because of their wide variety of products.  I feel like their wide variety of products makes them a successful company.  Although Dr Pepper is one of their biggest products, what makes them successful is that they are able to access many different  people because they carry so many different types of beverages.  I feel that companies that carry many different products in their line have to best advantage.  If they are able to carry many different products in their line then they are more able to create new products.  By having many different products it makes it possible to generate a new product and have people be willing to try it because they carry so many different products.  This is why i feel Dr Pepper Snapple company is successful.  They have many successful beverages so if they create a new beverage their costumers will trust what they create because it comes from a company with a successful  product line. 
Would you buy a new product from a company that you know have satisfied you in the past?

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