http://www.decodedscience.com/the-grammys-2013-the-financial-winners/25728
In the article "The Grammys 2013: The Financial
Winners" they talk about how advertising during the Grammys is much less
expensive but is growing in popularity. They explain the huge price
difference in commercial slots from this past Sunday's Grammys to last Sunday's
Super bowl. (3.8 million vs. 800,000 per
30 sec commercial). It is explained that the commercial price and the
viewing number of the Grammys had increasingly increased over the past few
years. At first you would think that there is a much different target market
between the Grammys and the Super bowl and that could be the reason but the
huge increasing in 30 second slot prices. However, because the viewers
have increased over the past years it may make companies rethink
their strategies in advertising during the Grammys. It has always been well known that the Super bowl
commercials reach millions of viewers so it is a no brainer for companies to
want to advertise, but know it is seen in the past few years that companies are
wanting to broaden the viewers of their commercials. Football and music
are very different so it can be understood why there are different companies
advertising between these different programs, but with rising viewers would it
make since to start advertising in other genres? I think that the rising price of commercials
during the Grammys is because of the fact the companies that would not normally
advertise during the Grammys are trying to take advantage of the
increasing viewers, which would also increase in the viewers of
their commercials. Are companies trying to reach a different target market
by advertising during new TV programs?
No comments:
Post a Comment