Tuesday, February 12, 2013

Grammy Advertising

http://www.decodedscience.com/the-grammys-2013-the-financial-winners/25728

In the article "The Grammys 2013: The Financial Winners" they talk about how advertising during the Grammys is much less expensive but is growing in popularity.  They explain the huge price difference in commercial slots from this past Sunday's Grammys to last Sunday's Super bowl.  (3.8 million vs. 800,000 per 30 sec commercial).  It is explained that the commercial price and the viewing number of the Grammys had increasingly increased over the past few years.  At first you would think that there is a much different target market between the Grammys and the Super bowl and that could be the reason but the huge increasing in 30 second slot prices.  However, because the viewers have increased over the past years it may make companies rethink their strategies in advertising during the Grammys.  It has always been well known that the Super bowl commercials reach millions of viewers so it is a no brainer for companies to want to advertise, but know it is seen in the past few years that companies are wanting to broaden the viewers of their commercials.  Football and music are very different so it can be understood why there are different companies advertising between these different programs, but with rising viewers would it make since to start advertising in other genres?  I think that the rising price of commercials during the Grammys is because of the fact the companies that would not normally advertise during the Grammys are trying to take advantage of the increasing viewers, which would also increase in the viewers of their commercials. Are companies trying to reach a different target market by advertising during new TV programs?  

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