Marketing Trends

http://www.forbes.com/sites/thesba/2013/01/23/5-surprising-marketing-trends-for-2013/

This article talks about 5 surprising trends in marketing that have taken place in 2013.  The one that I found most interesting was that they believe that marketing campaigns will not be as popular now, at least for the time being.  It is known that marketing campaigns as been very popular and very successful for many companies, but Forbes believes that this is not the way things are heading.  They believe that because of the new "mobile" world and the aspect of social media that campaign marketing will become obsolete. You would need to plan a campaign months in advance and they're argument is that everyone is doing things in real time today because of all the social media sites.  It is believed that companies will focus on this "real time" marketing by using these mobile sites, instead of a planed out campaign.  This new real time marketing will make it possible for people to see their advertisements immediately online.

Do you feel that this idea is true? Will marketing campaigns become obsolete or stay popular?