Which category of new product do you think is the most popular, why? Do you think by looking at the new product of Diet Pepsi with its new packaging it would target you to buy the product?
I think adding to a new product line is the most popular. I think this because if a product line is successful it will be much easier to add a product with the same trusted name. This trusted name makes it possible for the new product to succeed. I feel with products like soda a new packaging would not target me to buy the product. With sodas people know what they like or don't like and usually will not try something new just because of packaging alone. If someone drinks Coke I don't think that they are going to try Pepsi just because of a new can. New packaging could be using for other products, I just feel that when it comes to soda a new packaging will not help sales.
What products do you think could benefit from new packaging?
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